Really Innovative Interfaces

Augmented reality - if you haven't heard about it yet - you will. Using everyday webcam technology, augmented reality enables websites, mobile phones & portable devices to deliver seriously cool and innovative interfaces, games and real world interactivity. E-creation is developing marketing using augmented reality and augmented reality interfaces like:

augmented reality games
augmented reality websites
augmented reality CD-ROM
augmented reality social media

E-creation's augmented reality design & development creates infinite navigation and interface possibilities, bringing innovation & technical credibility to your organisation and improves access to information better.

Example of augmented reality game

Augmented reality games and interfaces will play an increasingly large part in interface design as individuals look for innovative ways to access information and to interact with digital environments.

Example of augmented reality game as applied to a mobile device. This lends itself well to aumented reality applications developed for mobile phones.

Augmented reality as used in TV commercials.

How Does Augmented Reality Work

Example of printout

The example below shows the 'user interface' that is typically used to manipulate information and navigate content. The visitor to the site must print out the 'glyph', which is then used to interact with the site. For marketing purposes, it is possible to produce pre-printed 'glyph' with corporate branding, which are then used to interact with the content on the website.

The visitor must then have a webcam connected to their computer or as part of their laptop (as is the case with most laptaops these days). When the Flash player starts up, the user must confirm that Flash can use the local webcam because from that point on, the webcam and the paper 'key' become the interactive navigation device, enabling the client to interact with the screen and content WITH live video.

Live Augments Reality Example

Whats happening here!?

You can see a live example of augmented reality in action by checking out our www.augmentedrealitydesign.com. Our demo combines social media tool Twitter with a 3D augmented reality monitor with animated, live content from Twitter.

I am SO stoked by augmently reality interface design for marketing because it is the future. My first reaction was to think about all the cool games we can build and get people to interact with. But now, with a bit more thinking, the potential for creating marketing campaigns the use augmented reality at the heart makes incredible sense.

Upon receiving an augmented reality glyph, the clients interest is immediately aroused. What is this thing? What does it do? So we have immediately started to win the battle by getting them interested - but then, for them to go to a website and actually see what it does - well, its just blown everyone away that we've demonstrated the technology to.

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