Digital Business Consulting

Our digital business consulting service delivers professional digital business innovation management consultants who understand the unique challenges of digital marketing.

What is digital business innovation?

With over a decade of experience working for companies like 3com, IBM, Transport for London, Unisys, the LSC and BP, E-creation provides a business consulting service the focuses on innovation through creativity & technology. Far to often, businesses miss the opportunities to improve business processes, communications channel & launch new revenue streams. We are not suggesting that all businesses need an iPhone app (they definitely do not), need a Twitter account or should sell via an e-commerce site - we simply come in to provide a fresh pair of eyes to provide the information on how the latest digital innovations could help your business specifically. Our innovation management can answer problems & challenges that have gone unanswered for years.

Innovation & Business Consulting

Our digital business consulting helps businesses to implement & create technology-based tools that change businesses to their very core. Traditional business management consultants restructure businesses areas like HR, logistics, management & operations (generally by taking things out). E-creation gives businesses the opportunity to grow business - creating new products & revenue; helping a business move forward with technology.

In the educational publishing industry, our 'skinnable' CD-ROM authoring systems reduced development cycles for the production of educational software from years to weeks, reducing costs, allowing more content to be more relevent & contemporary and enabling authors, illustrators and editors to concentrate on what they do best.

Click here to view our PDF case study of our work for Harcourt Education.

Case Study: Dorling Kindersley

For Dorling Kindersley, technology was a barrier to an effective online marketing strategy. E-creation was hired to provide digital innovation consulting looking at overlaps in IT, marketing & operations departments. We brainstormed with various department to create an online / intrmarketing strategy that reflected the changing online environment.

E-creation's unique combination of creative thinking & technical understanding enabled us to recommend, design and implement an integrated sales / MIS platform that delivered time & cost savings across three departments AND improved the quality & effectiveness of marketing materials. Information was distributed faster, information made clearer, costs of delivering information reduced & administrative burdens reduced.

Before Digital innovation Consulting After Digital Innovation Consulting
5 different databases were managed individually by technical staff All website, marketing & operations information rationalised into 1 database
A technical team of 11 people required. A non-technical team of 4 people required.
Time taken to produce marketing CD-ROM production was 35 days. Time taken to produce marketing CD-ROM production was 3 days.
Re-design of marketing materials required re-programming & re-testing of all products. Re-design of marketing materials applied as a 'skin; with no need for re-coding or testing.
Content administration required 'techies' to manage database. Content managed by people with the best knowledge - the authors & editors.
Marketing materials created with a 6 month life-cycle aimed at market segments. Marketing materials created on a bespoke basis with personalised content..

Website, Intranets & Internet Marketing Consulting For Over 12 Years

Integrating digital into business

E-creation started in digital innocation consulting in 1998 for one ofthe most web dependent organisations on the planet at the time - Dorling Kindersley.Today, E-creation offers overall 'package', providing a digital consulting service for traditional marketing products & general business strategy. As the Internet has grown increasingly important for good business strategy, our experience has become more relevent to organisations - and has crossed over media. Today, a good advertising campaign integrates effectively with an online campaign, utilising the strengths of each 'channel' - the 'broad reach' of broadcast media and the interactive capabilities of digital & the Internet.

Inside View by Managing Director

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E-creation has not evolved from the traditional management consultancy background - from the very start of my career, I have been involved in digital. It's a different perspective, where anything is truly possible. Just look at Facebook - a simple idea to innovation in the way that we communicate which became a business - but a $100,000,000,000 business after 7 years?. Or the the smart phone - who would have thought that making phone calls would become the least important part? Or video games - did movie executives really believe that computer games would become an industry worth more than Hollywood? Business need to innovate to survive & digital leads the way - and E-creation can help you to continue your business innovation.

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The Intranet solution developed by E-creation has opened up information and improved business operations. The system has cut our processing costs and we are continuing to use E-creation to develop both our web site and our worldwide Intranet strategy.

Rory Murphy, Project Manager, DK.

What I like about E-creation is the way that technology is used an innovative yet practical way. Their advice is incredibly helpful, providing us with an edge when going into technical pitches. They continually increase our understanding of what can be achieved through technology.

Andrew, Managing Director, Zulver & Co.

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