Scientifically Proven More Effective

E-creation is a digital marketing agency specialising in persuasion science. We create marketing that incorporates behaviour management for websites, cd-roms, video, e-mail, brochures & business cards. Deploying behaviour management is a cost effective way of achieving:

improved sales volumes
changed market perceptions
reduced costs & administration

Proven Science - Not Black Art

E-creation uses proven persuasion techniques with scientific & sociological evidence proven backgrounds. The techniques are not 'underhanded' or 'subliminal' but optimise communication approaches to human nature & behaviour.

'Social Proof Appeal' - behavioural influence through perceived peer actions
Number theory - unique numbers that persuade people to buy more
Sticky-note persuasion - proven 'personalisation techniques'
Option optimisation - reducing 'option paralysis' to improve sales
Crowd wisdom - human 'cloud computing' for accurate answers

Why Use Persuasion Science

E-creation has over a decade of experience developing digital marketing projects, pioneering many operational innovations for businesses like 3com, City & Guilds and Pearson. E-creation is unique in its focus on 'persuasion science' as a fundamental part of design & functionality - something that delivers better ROI in marketing products with little additional development cost.

For example, the 'social proof appeal' technique is proven to increase customer participation in voluntary activities by up to 26%. In the hotel industry, getting customers to reuse their towels - saving hotels laundry costs - is achieved by simply changing the order & purpose of the 'message' on the welcome card read by customers when they first walk into a bathroom.

As with most innovations, digital persuasion science was born from the cross fertilisation of differing business activitives. Before integrating digital marketing with persuasion science, Jan-Erik Paul gained the experience of working in 3D animation, video editing, IT programming, graphic design, marketing strategy & business consultancy.

If you are unsure of the value that digital marketing campaigns based on scientific principals & research can bring to a business, then consider this; the most 'sales' sensitive organisations in the world, such as the Shopping Channel, leading hotel chains & eBay, use persuasion science every hour, of every day, in order to gain competitive edge.

Far to often, organsations take the easy approach of throwing more money at their marketing, buying more airtime, spending more on Google Adwords or buying marketing databases for further prospects ... all in the hope of achieving more sales. Persuasion science the core thinking & approach of your message, creating more sales without the need to 'reach' more people - a far more profitable approach.

bespoke marketing campaigns, scientific principals, research, effective behaviour influence, websites, cd-roms, video, e-mail, brochures, business cards