Creating Effective E-mail Marketing

E-creation creates custom designed e-mail marketing campaigns & direct marketing. Custom design enables us to deliver better businesses results by combining creative ideas, unique functionality & intelligent visuals with persuasion science.

E-mail marketing is often been seen as a 'dirty' form of marketing. However, businesses that use email marketing that is targetted, relevant & clever can achieve phenomnial business results. E-mail marketing can put the right information in-front of the right person more cost effectively than 90% of other marketing channels.

Only ethical e-mail marketing design

E-creation's e-mail marketing design services are high-end. We do not work for spammers, adult or 'enhancement' companies. We do incorporate persuasion science into the design & functionality, along with other interactive features to maximise impact:

Personalisation of e-mails, creating a unique experience for the marketing e-mail recipient, something direct marketing finds very difficult to achieve
Animations within HTML emails using animated GIFs, creating immediate visual impact whilst ensuring the recipient has no need to install anything
Embedded video to immediately capture the marketing email recipients attention
Dynamic links to micro sites & online media for immediate results from any online email marketing efforts
Detailed tracking & reporting on the marketing email performance

Many digital marketing company often miss a trick due to their lack of broad marketing experience. Our extensive digital marketing experience enables E-creation to design e-mail marketing campaigns that deliver business results.

Click here to view our marketing e-mail case studies document.

Making Marketing E-mails Count

Royal Bank of Scotland E-mail Campaign

The core of this marketing e-mail campaign was the personalization of the credit card for each & every e-mail recipient. Our application used mail merge and some clever technology to personalise the credit card image automatically with the recipient's name, creating the illusion of a personal credit card.

The e-mail 'interest creation' campaign was designed to drive traffic to the online credit-card simulator, where users can compare their credit-cards with the RBS credit-card for; cost savings & feature benefits. The interest rates of competitors are updated by RBS via a simple XML file to keep the online element current and accurate.

BritishJobs E-mail Campaign

The marketing e-mail element was 'low tech' in that it did not have customized elements, but simply made the recipient aware of new services on offer on the website, in particular 'topical' information in order to drive traffic to the site. In order to engage users and encourage user participation.

E-creation built a survey management system for BritishJobs.net, enabling BritishJobs.net to create their own surveys, record results for future PR and view users who participated in the surveys for profiling purposes all via a simple to use content management system.

Receive Example E-mail Now

Please enter your e-mail address below to receive an example of multimedia email marketing campaigns incorporating animated GIFs, the simplest & most robust way to incorporate multimedia.

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E-mail Marketing Consultancy

E-creation is a digital & e-mail marketing agency providing e-mail marketing solutions & services to companies across the UK. Our 'clever', in-depth approach to marketing e-mails means we deliver better results and value for our clients. We increase click rates, improved brand perception & recognition, reduce support costs and build better relationships for our clients with their customer. Wonder how we achieve this just through marketing e-mails? Have a look our case studies document!

Research Stage

We research your target audience, their profile, how & where are they likely to receive the e-mail (at home, in the office, on a blackberry, etc). If required, we work with our specialist data sourcing department to research and provide a double opted-in database of e-mail addresses (from sources such as Friends Reunited) with details enabling personalisation of the e-mail.

Creative Stage

Once we know the target audience, a clear framework for the creative design process is in place enabling E-creation to design an effective e-mail marketing campaign that does more than just look good. We incorporate clever creative elements such as animated GIFs, highly noticable personalisation and well constucted content.

Results Stage

The ultimate goal is to get the potential customer to 'do something', with with a clear 'landing point' for them to visit. E-creation can design & develop a 'landing page' for your existing website or a separate 'microsite' (a small 4 to 6 page website). Our video development department can create a short corporate video for as little as �2,750 to put onto your microsite or if a more interactive experience is required, our Flash design department can create a Flash game or tool (click here to see our tool for 3com).

Distribution & Reporting Stage

Using either an e-mail marketing database provided by yourselves or a data list from our specialist e-mail data sourcing department, the marketing e-mails are delivered and detailed reporting provided on number of e-mails opened, links followed, soft e-mail address bounces (people on holiday, etc) & list unsubscriptions (opt outs).

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