Internet & Online Marketing Works

Using psycholinguistics in website content consultancy is one of the best things about E-creation's digital marketing strategy. We elevate website content consultancy beyond simple search engine ranking improvement in digital behaviour management.

How? Psycholinguistics is the science of managing customer mindsets through word & image. When asked 'how can we make our high prices more acceptible?', E-creation developed a 'price pinning' strategy for a steam cleaner manufacturer. By introducing a more expensive 'luxury product' with higher price point into the market - E-creation raised the category's price anchor and making previously 'expensive' product into a 'mid-range' product.This is how psycholingistics in website content consultancy can help businesses achieve significant competitive edge without substantial cost.

Effective Digital & Web Marketing

Through website content consultancy, businesses are able to:

Access a bigger customer pool
Create new uses for products & services
Connect with cheaper suppliers
Reduce development & manufacturing costs
Increase speed of sales
Creating new web-based products
Enabling different delivery approaches

Deep Digital Understanding

Psycholinguistics within digital marketing strategy is a part of the spectrum of marketing services on offer by E-creation. We provide a complete marketing service starting with product consultancy & brainstorming helping E-creation to better understand your business. We have standardised brand & corporate identity analysis processes to ensure consistent, measurable differences between businesses that can be translated into tangible 'markers' that give your business its unique indentity.These 'markers' can be applied within written copy, graphic design, mission statements & training materials.

As part of online marketing campaigns that have used these psycholiguistic 'markers', E-creation has created:

E-mail marketing for IBM
Flash animations for 3com
Multimedia CD-ROMs for City & Guilds
Online marketing for RBS
Digital presentations for National Cars

It is important to differentiate E-creation's offering from the traditional marketing agency or marketing company. E-creation was born to provide digital & online marketing. We did not 'evolve' from a traditional marketing agency and because of our focus, our digital marketing reflects a deep understanding of how to use the technology.

The web is our primary source of new business. In our second year of business, our online marketing campaign generated over £150,000 in new revenue out of an investment of £1,500. Website content strategy helps E-creation grow faster than possible with any other form of media - expecially when combined with psycholinguistics. Using words effectively generates results and can be 'retro-fitted' into existing online & digital marketing campaigns.

Simple 'social proof appeal' technique involves changing just a few words and is proven to increase customer participation in voluntary activities by up to 26%. The hotel industry saves millions in laundry costs using 'social proof' persuasion to encourge customers to reuse their towels - and making them feel better about themselves in the process.

Internet online marketing campaigns, digital marketing strategy, website content consultancy, psycholinguistics