Corporate Brand Design

Corporate brand design is generally the first step for most companies in their creative brand building & brand strategy journey. A custom logo design is an important step in defining the overall feel and image of a business, often being the first point of contact with customers, setting the tone for future relationships with that brand (or the business behind the brand) and establishing the 'tone' for employees within a company.

E-creation maintains it's status as a leading corporate brand design agency by continually educating ourselves with the latest business branding theory and researching corporate logo design.

Custom Logo Design

E-creation has been developing company logos & brand identity for over 10 years, using a bespoke brand analysis system to help companies look at their core values and translate these into a corporate logo that is truly reflective of how they want the business to be perceived. A successful logo is recognisable, memorable and unique - and this takes time & therefore incurs costs.

So whilst our creative corporate brand design costs more than £100 (as some 'competition' are charging, you know that E-creation will deliver a professional brand building service & brand strategy that is more then just a custom logo design that is a template - its something special & unique to you.

If you are interesting in brand design and the power of that brand development can have on your business, we highly recommend the following books:

• The 22 Immutable Laws of Branding by Al Ries and Laura Ries
• No Logo by Naomi Klein
• A Mind of its Own by Cordelia Fine
• Predicatably Irrational by Dan Ariely
• The Paradox of Choice* by Barry Schwartz

These are quick, easy-to-read books that will change the way you think about company & corporate logos and more specifically how effective corporate branding can be.

*Incidentally, Business Week agrees with us on this one and has voted The Paradox of Choice, Why Less is More a 'Top 10 Book of the Year'.

Professional Brand Building

When developing a brand identity for a businesses, E-creation uses its unique brand analysis system to help the client understand what they business stands for and to challenge the client’s perceptions of their businesses. It is far to easy for businesses to become 'wrapped up' in their own messages and not spend the time listening to what their clients (and potential clients) are expecting in terms of communication style and design.

E-creation starts the brand analysis with a 'brand values' document, where the client is asked to rate they business on a spectrum of:

• Traditional vs. Contemporary
• Light vs. Dark
• Large vs. Small
• Personals vs. Automated
• Challenging vs. Easy

This process not only provides measurable performance analysis factors for the brandmark once it has been through a creative process, but helps businesses better understand the value behind their services and products. By introducing 'presuasion science' into the creative process (in areas such as color theory, number theory, bandwagon effect & NLP) E-creation delivers the most effective logos & brands.

Corporate Brand Design Process

When creating corporate branding, E-creation generally provides three initial logo design concepts for discussion. For Inclusive Behaviour Publications (IBP), we created three custom logo designs reflecting 'inclusiveness in teaching':

Once an appropriate logo is selected, corporate branding is visualised across stationary & media to ensure a consistent brand strategy. The corporate brand guidelines below illustrate usage in media, stationary, online & B/W versions:

To ensure a consistent 'visual language', an image libary for future work is created. For IBP, a 'teacher's desk' theme was adopted, keeeping in line with the brand strategy:

Then, if appropriate, website concepts are developed. A custom logo design makes it much easier to create unique & engaging website designs:

Additional marketing materials such as CD-ROM, marketing e-mails & exhibition materials can be created as part of the corporate logo design service: